Privacy policy
Last updated: May23, 2026
This Privacy Policy explains how Neuracite (“Neuracite,” “we,” “us,” or “our”) collects, uses, stores, and protects personal data when you visit our website, request a demo, communicate with us, or use our platform.
Neuracite is an AI optimization platform that helps brands understand, improve, and track their visibility across AI search engines, LLM-generated answers, citations, and decision-stage buyer prompts.
For privacy questions or requests, contact us at:
1. Who We Are
Neuracite is based in the United Kingdom.
For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, Neuracite acts as the data controller for personal data collected through our website, demo forms, marketing communications, analytics, and account management.
Where customers use the Neuracite platform to submit brand, website, prompt, or visibility data, Neuracite may act as either a controller or processor, depending on the nature of the data and the customer’s instructions.
2. Information We Collect
We collect only the information needed to operate, improve, secure, and provide our website and platform.
2.1 Information You Provide to Us
You may provide personal data when you:
Request a demo
Contact us through a form or by email
Sign up for updates
Create or access an account on the Neuracite platform
Submit company or website information for analysis
Communicate with our team
This information may include:
Name
Email address
Company name
Job title
Website URL
Demo request details
Business or brand information you choose to submit
Account login or authentication details
Messages, feedback, or support requests
2.2 Information We Collect Automatically
When you visit our website or use our platform, we may automatically collect technical and analytics data, including:
IP address
Browser type and version
Device type
Operating system
Pages visited
Referring website or source
Date and time of access
Clicks, interactions, and session activity
Usage logs and performance data
We use this information to understand how visitors use our website, improve user experience, monitor performance, and protect against misuse or security issues.
2.3 Platform and AI Visibility Data
When you use the Neuracite platform, we may process information related to your brand’s AI search visibility, including:
Company name
Website URL
Brand domains
Competitor references
AI search prompts
LLM-generated responses
Citation and mention data
Visibility scores or analytics
Content, positioning, and recommendation insights
Reports, dashboards, or other generated outputs
This data is used to provide Neuracite’s core services, including AI visibility audits, citation tracking, competitor comparison, and optimization recommendations.
3. How We Use Your Information
We use personal data for the following purposes:
To operate and maintain our website
To respond to demo requests and inquiries
To provide access to the Neuracite platform
To create and manage user accounts
To analyze AI search visibility and generate insights
To monitor brand mentions, citations, prompts, and competitor visibility
To improve our platform, models, analytics, and recommendations
To understand website and platform usage
To send service-related communications
To send marketing communications where permitted
To protect our systems, users, and business
To comply with legal, regulatory, and contractual obligations
We do not use personal data for automated decision-making that produces legal or similarly significant effects.
4. Legal Bases for Processing
Under UK GDPR, we process personal data only where we have a lawful basis. These may include:
Contract
We process personal data where necessary to provide our platform, manage accounts, respond to demo requests, or deliver services requested by you or your company.
Legitimate Interests
We may process personal data for our legitimate business interests, including improving our website, securing our systems, analyzing product usage, responding to inquiries, and developing our services, provided those interests are not overridden by your rights and freedoms.
Consent
We rely on consent where required, including for certain cookies, analytics tools, and marketing communications. You may withdraw consent at any time.
Legal Obligation
We may process personal data where necessary to comply with applicable laws, regulations, tax, accounting, or legal obligations.
5. Cookies and Analytics
We use cookies and similar technologies to operate our website, understand visitor behavior, improve performance, and measure marketing effectiveness.
We use Google Analytics to collect analytics data about how visitors use our website. Google Analytics may collect information such as page views, device information, browser information, traffic source, and interactions on the website.
Where required by law, we will ask for your consent before using non-essential cookies or analytics technologies. You can manage cookies through your browser settings or through any cookie preferences tool available on our website.
Disabling cookies may affect certain website features, but it should not prevent basic access to the website.
6. Use of LLMs and AI Providers
Neuracite uses large language models and AI systems to provide visibility analysis, AI search insights, citation tracking, and optimization recommendations.
When necessary to deliver our services, we may process submitted brand, website, prompt, competitor, and visibility data through AI systems or LLM providers.
We use this data to:
Analyze how AI systems understand your brand
Identify where your brand is cited, mentioned, or missing
Compare your visibility against competitors
Generate recommendations for improving AI search visibility
Produce dashboards, reports, and optimization insights
We do not intentionally submit sensitive personal data to LLM providers, and users should not upload sensitive personal information unless explicitly required and agreed.
Where we use third-party AI providers, we take reasonable steps to ensure they process data securely and only for permitted purposes.
7. How We Share Data
We do not sell personal data.
We may share personal data with trusted third-party service providers who help us operate our website, platform, analytics, communications, hosting, security, and AI processing.
These providers may include categories such as:
Website hosting providers
Cloud infrastructure providers
Analytics providers, including Google Analytics
Authentication and account management providers
Customer communication tools
Email and productivity tools
AI and LLM infrastructure providers
Security and monitoring tools
Professional advisors, where necessary
These providers may only process personal data as needed to provide services to us and must protect it under appropriate contractual and security obligations.
We may also disclose personal data if required by law, regulation, court order, legal process, or government request.
8. International Data Transfers
Because some of our service providers may operate outside the United Kingdom, your personal data may be transferred to countries outside the UK.
Where this happens, we use appropriate safeguards where required, such as:
UK International Data Transfer Agreements
UK Addendum to the EU Standard Contractual Clauses
Adequacy regulations
Other legally recognized transfer mechanisms
9. Data Retention
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of data:
Demo request and inquiry data is kept for as long as needed to respond and manage potential customer relationships.
Account data is kept while your account is active.
Platform data is kept while needed to provide services or until deleted in accordance with customer instructions.
Analytics data is kept for a limited period to understand website and platform performance.
Legal, billing, or business records may be kept for longer where required by law.
When data is no longer needed, we delete, anonymize, or securely retain it only where legally required.
10. Data Security
We use appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include:
Access controls
Secure authentication
Encryption where appropriate
Monitoring and logging
Limited internal access
Secure cloud infrastructure
Regular review of systems and processes
No online service can be guaranteed to be completely secure, but we take reasonable steps to protect the information we process.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
Request access to your personal data
Request correction of inaccurate data
Request deletion of your data
Object to certain processing
Restrict processing
Request data portability
Withdraw consent where processing is based on consent
Object to direct marketing
To exercise your rights, contact us at:
We may need to verify your identity before responding to your request.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office.
12. Marketing Communications
If you sign up for updates, request a demo, or otherwise express interest in Neuracite, we may send you relevant product, company, or marketing communications where permitted by law.
You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us at:
We may still send you service-related or transactional communications where necessary.
13. Children’s Privacy
Neuracite is not intended for children under the age of 16. We do not knowingly collect personal data from children.
If we become aware that we have collected personal data from a child, we will take steps to delete it.
14. Third-Party Links
Our website or platform may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices, content, or security of those third parties.
We encourage you to review their privacy policies before providing personal data.
15. AI Search Outcomes Disclaimer
Neuracite provides analytics, visibility insights, and recommendations based on available AI search outputs, LLM-generated responses, citations, prompts, and other relevant signals.
We do not guarantee specific rankings, citations, mentions, recommendations, traffic, revenue, or business outcomes. AI search systems are operated by third parties and may change their models, algorithms, outputs, or citation behavior at any time.
Insights and recommendations provided by Neuracite are informational and strategic in nature.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations, or business operations.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.
Your continued use of our website or platform after changes are posted means you acknowledge the updated Privacy Policy.
17. Contact Us
If you have questions, concerns, or requests about this Privacy Policy or how Neuracite handles personal data, contact us at:
Neuracite
United Kingdom
Email: inas@neuracite.com
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Please check this page periodically for updates.