AI crawler and referral tracking
GA4 AI Referrals
Measure traffic coming from AI platforms
Illustrative walkthrough: review sessions, active users, engaged sessions and page views from AI referral sources. Sample data.
Connect GA4 to track sessions, active users, page views, events and available conversions from AI referral sources.
Choose the evidence that answers your question
Agent Analytics helps technical and marketing teams review access, crawler activity and attributed visits. Start with the question you need to resolve: can a crawler reach the page, what requests were recorded, or what visitors did after arriving through an AI referral?
Prepare the relevant data source
Identify the website and pages you want to investigate. For Cloudflare and GA4 reporting, use the appropriate zone or property and confirm you have permission to connect it. Check the available date range before comparing results across sources.
Review each layer
Use crawler insights to inspect relevant robots.txt rules and technical access findings.
Review Cloudflare bot activity by the available agent, path, time and request-status information.
Review GA4-attributed AI referrals and available engagement or conversion data.
Example: deciding who acts next
Illustrative diagnostic examples with fictional data.
Evidence
Access check
Example finding
A search crawler is disallowed on a product path.
Next action
Ask the site owner to review the relevant rule.
Evidence
Cloudflare activity
Example finding
Requests to a priority page are blocked.
Next action
Inspect request status and the applicable firewall setting.
Evidence
GA4 referrals
Example finding
Sessions are attributed to perplexity.ai.
Next action
Review engagement and events; investigate landing pages in GA4.
Use these records to assign the right task: a technical owner can investigate an access rule, while a marketer can review attributed engagement and investigate landing pages in GA4. Review bot requests and GA4 sessions as separate measures, keeping source, date range and missing data visible.
For Generative Engine Optimisation reporting, combine these checks with saved answer observations where relevant. Follow the bot-log troubleshooting guide for access investigations and the AI referral attribution guide for visitor measurement.
Use the ChatGPT traffic and leads guide for Cardiff businesses to connect referral analysis with measurable website actions.
Bring an access or referral question and the data sources available to your team.
FAQ
Frequently Asked Questions
1. What is Agent Analytics?
2. What are AI crawler insights?
3. Why does AI visibility matter?
4. What is Cloudflare AI bot tracking?
5. Can NeuraCite show traffic from AI platforms?
6. Which AI platforms or bots can be monitored?
7. Who should use Agent Analytics?